AHUPUA‘A CENTERED APPROACH

Drawing inspiration from the Native Hawaiian ahupua’a system, where all the necessary resources, from mountain to the sea are present to provide for a sustainable community, 7GEN Culture brings all stakeholders together to put on events that are sustainable and mutually beneficial. This philosophy, which emphasizes collective strength and mutual benefit, guides everything from the organization of our events to our internal governance. We embody this principle daily, ensuring that our actions and events reflect the values of shared responsibility and rewards.

7GEN Culture’s influence on the sports industry and event hosting in Hawai‘i seamlessly integrates with four pillars of the Hawai‘i Tourism authority: Natural Resources, Hawaiian Culture, Community, and brand marketing. our fusion with these pillars creates a unique and authentic sports experience that not only showcases athletic prowess but also pays homage to the rich natural resources and cultural heritage of Hawai‘i. The events organized by 7GEN Culture serve as a platform to celebrate the island’s unique culture and environment, incorporating sustainable practices that align with the preservation of Hawai‘i’s natural resources.

Furthermore, the partnership between 7GEN Culture and Hawaiian culture creates a symbiotic relationship that amplifies the cultural significance of sports events. Through the incorporation of traditional Hawaiian practices, rituals, and storytelling into the sporting landscape, these events become more than just competitions; they transform into immersive cultural experiences that educate and engage attendees. The Hawai‘i community is an integral part of this collaboration, as 7GEN Culture actively involves local residents in the planning and execution of events, promoting a sense of ownership and pride. brand marketing strategies employed by 7GEN Culture ensure that these events are not only successful but also contribute positively to Hawai‘i’s image, attracting visitors and sponsors alike. Together, these pillars, along with effective planning and evaluation, fortify the Hawai‘i Tourism authority’s overall operations and elevate the island’s position as a premier destination for culturally rich and environmentally conscious sports tourism events.